In the effort to open their first brick and mortar location, Popfancy contacted Reverb looking for a rebrand, to promote their catering service, and to emphasize their focus on fresh ingredients.
Popfancy sought guidance for a rebrand that would better capture their colorful, fun, playful spirit. Our creative team met with Popfancy for an analysis of its brand and to understand the vision that owner, Chris, had for his concept. After several conversions together, we put together a brand guide that will serve as the foundation for all marketing materials and creative efforts moving forward.
We capture the vibrance and fresh ingredients used in Popfancy’s gourmet popsicles by using bold backdrops and colorful fruit to catch the eye.